Plan de negocio para la creación de una consultora en gestión integral de pymes en Córdoba
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Fecha
2025-02-21
Autores
Battiston, Aldo Javier
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El presente trabajo busca implantar una consultora de gestión integral de pymes además de evaluar y analizar la viabilidad del negocio de consultoría, la comercialización de horas de consultoría en la provincia de córdoba argentina, con una infraestructura que permita ventas de servicio de consultoría que es la razón de la elaboración de este plan de negocios . El trabajo se sustenta en la investigación de mercado que muestra altas tasas de crecimiento sostenido de búsqueda de consultoría a nivel global y local dado por la escasez de los recursos humanos capacitados para entregar soluciones operativas tácticas y estratégicas en organizaciones con estructuras o nóminas menores a 100 personas llamadas pymes - pequeñas y medianas empresas impulsado este crecimiento de profesionales por ANR que el gobierno local y provincial entrega para ayudar a los emprendedores de mejoras y soluciones basadas en consultoría profesional para la mejora y optimización de procesos productivos eficientizando las operaciones productivas comerciales y administrativas.
Se trata de un estudio exploratorio-descriptivo , no probabilístico de carácter por conveniencia. En un primer momento, se aborda el perfil del consultor y los resultados cuantitativos. A continuación, se presentan los resultados cualitativos de las categorías ‘El inicio del mercado de consultoría integral en Argentina’ y ‘desarrollo de mercado de consultoría integral ’. En ese sentido, el estudio, además de cubrir el vacío sobre el tema, sirve como base para la toma de decisiones e incentiva discusiones e investigaciones académicas sobre el mercado de consultoría en Argentina Los estudios revelan que en el año 2022 el mercado estaba valorado en más de 45 mil millones de dólares, siendo el segmento principal la estrategia y la gestión. Las previsiones indican que en 2030 estos ingresos podrían superar los US$ 67 mil millones, haciéndolo aún más relevante profesionalmente (RESEARCH, 2023).
Sin embargo, a pesar de su magnitud, este sector aún es escasamente estudiado en Argentina . Se define al Mundo Pyme como la suma de los asalariados de las empresas del sector privado formal con 100 empleados o menos (AFIP), los independientes autónomos y monotributistas del sector privado formal (MTySS), y los asalariados no registrados (INDEC-EPH). El 77% del empleo privado en la Argentina es generado por el Mundo Pyme. Los asalariados no registrados generan el 37% del empleo privado total, los trabajadores Pymes el 23%, los monotributistas el 14% y los autónomos el 3%.El incremento del 6% del empleo en el Mundo Pyme en noviembre del año pasado fue impulsado en primer lugar por los asalariados no registrados (+13%), luego por los monotributistas(+8%) y en tercer lugar por los asalariados de las empresas Pymes (+6%).Si a los asalariados de las empresas con menos de 100 empleados, uno le suma la cantidad de autónomos y de monotributistas los asalariados informales, la representación del empleo Pyme en el empleo privado total se incrementa al 76,7%.
Para aquellos que pudieron mantener sus empleos, el salario promedio perdió un 4,6% de su poder adquisitivo (medido contra el IPC) en el acumulado de 2020, 2021 y primeros 11 meses de 2022
(https://ucema.edu.ar/sites/default/files/2023-03/IndicadoresCDPymes032023.pdf) por ello el siguiente plan de negocio muestra que el crecimiento de las empresas pymes en córdoba y en argentina está dado por el sector autónomo y monotributista en ellos encontramos a los consultores. Así también la caída del poder adquisitivo ha sido el puntapié para que profesionales altamente capacitados den el salto hacia la consultoría cambiando su vínculo laboral migrando a las categorías anteriormente mencionadas.
Este plan de negocios servirá también para poder realizar el informe financiero que dé cuenta de la inversión inicial, retorno y proyecciones de venta, permitiendo así, obtener resultados concretos de la viabilidad del proyecto. Del análisis realizado a través de la metodología e investigación, se puede concluir que el mercado meta son las pymes de córdoba argentina.
Así lo demuestra el análisis financiero que da cuenta de un escenario conservador, y bajo las tasas de crecimiento del mercado, se puede alcanzar un VAN positivo de $5.301.423 y una TIR de 132%. Estos resultados se alcanzaron considerando una inversión inicial de $1100000, un horizonte de evaluación de 5 años . Considerando toda la información recabada, se puede concluir que es rentable implementar un negocio con foco en la consultoría de gestión integral en córdoba argentina, entendiendo que la onsultoría es un mercado en expansión y en donde los clientes buscan servicios diferenciados y especializados para quienes consideran hoy contratar servicios de consultoría pero trabajando el modelo disruptivo y haciendo foco en la rentabilidad operativa y gestión administrativa podemos decir que la consultoría en gestión integral de pymes e s un negocio con futuro muy próximo.
This work seeks to implement a comprehensive SME management consultancy in addition to evaluating and analyzing the viability of the consulting business, the commercialization of consulting hours in the province of Cordoba Argentina, with an infrastructure that allows sales of consulting services that is the reason for the preparation of this business plan . The work is based on market research that shows high rates of sustained growth in the search for consulting at a global and local level given by the scarcity of human resources trained to deliver tactical and strategic operational solutions in organizations with structures or nominas less than 100 people called SMEs -small and medium-sized companies driven by this growth of professionals by ANR than the local and provincial government delivery to help entrepreneurs with improvements and solutions based on professional consulting for the improvement and optimization of production processes, making commercial and administrative production operations more efficient. It is an exploratory-descriptive study, not probabilistic in character for convenience. Initially, the consultant's profile and quantitative results are addressed. The qualitative results of the categories ‘ The start of the comprehensive consulting market in Argentina ’ and ‘ development of the comprehensive consulting market ’ are presented below. In this sense, the study, in addition to filling the gap on the subject, serves as the basis for decision-making and encourages academic discussions and research on the consulting market in Argentina Studies reveal that in 2022 the market was valued more of 45 billion dollars, the main segment being strategy and management. Forecasts indicate that in 2030 these revenues could exceed US $ 67 billion, making it even more professionally relevant (RESEARCH, 2023). However, despite its magnitude, this sector is still scarcely studied in Argentina . The SME World is defined as the sum of employees of formal private sector companies with 100 employees or less (AFIP), freelancers and monotributists from the formal private sector (MTySS), and unregistered employees (INDEC-EPH). 77% of private employment in Argen8na is generated by the SME World. Unregistered employees generate 37% of total private employment, SME workers 23%, single-tributors 14% and the self-employed 3%.The 6% increase in employment in the SME World in November last year was driven first by unregistered employees (+ 13%), then by single-tributors (+ 8%) and thirdly by employees of SME companies (+ 6%).If to the employees of the companies with less than 100 employees, one adds the number of self-employed and single-tributists to informal employees, representation of SME employment in total private employment increases to 76.7%. For those who were able to keep their jobs, the average salary lost 4.6% of their purchasing power (measured against the CPI) in the accumulated of 2020, 2021 and first 11M of 2022. (https://ucema.edu.ar/sites/default/files/2023-03/IndicadoresCDPymes032023.pdf) For this reason, the following business plan shows that the growth of SME companies in Cordoba and Argentina is given by the autonomous and monotributist sector, where we find consultants. Likewise, the fall in purchasing power has been the highlight for highly trained professionals to make the leap towards the consultancy by changing their work link, migrating to the aforementioned categories. This business plan will also serve to be able to carry out the financial report that accounts for the initial investment, return and sales projections, thus allowing, obtain concrete results of the viability of the project. From the analysis carried out through methodology and research, it can be concluded that the target market is the SMEs of Argentine Cordoba. This is demonstrated by the financial analysis that accounts for a conservative scenario, and under market growth rates, a positive NPV of $ 5,301,423 and a TIR of 132% can be achieved%. These results were achieved considering an initial investment of $ 1100000, a 5-year evaluation horizon. Considering all the information collected, it can be concluded that it is profitable to implement a business with a focus on the comprehensive management consultancy in Argentine Cordoba, understanding that the consultancy is a expanding market and where clients seek differentiated and specialized services for those who today consider hiring consulting services but working on the disruptive model and focusing on operational profitability and management administrative we can say that the consultancy in comprehensive management of SMEs is a business with a very near future.
This work seeks to implement a comprehensive SME management consultancy in addition to evaluating and analyzing the viability of the consulting business, the commercialization of consulting hours in the province of Cordoba Argentina, with an infrastructure that allows sales of consulting services that is the reason for the preparation of this business plan . The work is based on market research that shows high rates of sustained growth in the search for consulting at a global and local level given by the scarcity of human resources trained to deliver tactical and strategic operational solutions in organizations with structures or nominas less than 100 people called SMEs -small and medium-sized companies driven by this growth of professionals by ANR than the local and provincial government delivery to help entrepreneurs with improvements and solutions based on professional consulting for the improvement and optimization of production processes, making commercial and administrative production operations more efficient. It is an exploratory-descriptive study, not probabilistic in character for convenience. Initially, the consultant's profile and quantitative results are addressed. The qualitative results of the categories ‘ The start of the comprehensive consulting market in Argentina ’ and ‘ development of the comprehensive consulting market ’ are presented below. In this sense, the study, in addition to filling the gap on the subject, serves as the basis for decision-making and encourages academic discussions and research on the consulting market in Argentina Studies reveal that in 2022 the market was valued more of 45 billion dollars, the main segment being strategy and management. Forecasts indicate that in 2030 these revenues could exceed US $ 67 billion, making it even more professionally relevant (RESEARCH, 2023). However, despite its magnitude, this sector is still scarcely studied in Argentina . The SME World is defined as the sum of employees of formal private sector companies with 100 employees or less (AFIP), freelancers and monotributists from the formal private sector (MTySS), and unregistered employees (INDEC-EPH). 77% of private employment in Argen8na is generated by the SME World. Unregistered employees generate 37% of total private employment, SME workers 23%, single-tributors 14% and the self-employed 3%.The 6% increase in employment in the SME World in November last year was driven first by unregistered employees (+ 13%), then by single-tributors (+ 8%) and thirdly by employees of SME companies (+ 6%).If to the employees of the companies with less than 100 employees, one adds the number of self-employed and single-tributists to informal employees, representation of SME employment in total private employment increases to 76.7%. For those who were able to keep their jobs, the average salary lost 4.6% of their purchasing power (measured against the CPI) in the accumulated of 2020, 2021 and first 11M of 2022. (https://ucema.edu.ar/sites/default/files/2023-03/IndicadoresCDPymes032023.pdf) For this reason, the following business plan shows that the growth of SME companies in Cordoba and Argentina is given by the autonomous and monotributist sector, where we find consultants. Likewise, the fall in purchasing power has been the highlight for highly trained professionals to make the leap towards the consultancy by changing their work link, migrating to the aforementioned categories. This business plan will also serve to be able to carry out the financial report that accounts for the initial investment, return and sales projections, thus allowing, obtain concrete results of the viability of the project. From the analysis carried out through methodology and research, it can be concluded that the target market is the SMEs of Argentine Cordoba. This is demonstrated by the financial analysis that accounts for a conservative scenario, and under market growth rates, a positive NPV of $ 5,301,423 and a TIR of 132% can be achieved%. These results were achieved considering an initial investment of $ 1100000, a 5-year evaluation horizon. Considering all the information collected, it can be concluded that it is profitable to implement a business with a focus on the comprehensive management consultancy in Argentine Cordoba, understanding that the consultancy is a expanding market and where clients seek differentiated and specialized services for those who today consider hiring consulting services but working on the disruptive model and focusing on operational profitability and management administrative we can say that the consultancy in comprehensive management of SMEs is a business with a very near future.