Planificación Estratégica para el grupo Ledesma: Alianza estratégica

Abstract

This case report proposes a strategic plan to form an alliance between Bioledesma S.A.U. and Oreste Berta S.A., leveraging the opportunities offered by the bioethanol industry in motorsport competitions. The plan aims to generate competitive advantages and achieve high recognition in the sector, which is essential to demonstrate the companies' ability to enter new markets and adapt to sustainability trends. Bioledesma's global context is characterized by the growing demand for renewable energy and the need to reduce dependence on fossil fuels, which could challenge and impact motorsport. Thus, the proposal focuses on commercializing bioethanol in racing, progressively capturing a larger share of the sector while enabling the continued enjoyment of leisure and sports in an ecological and sustainable way. After identifying all the situational analysis variables that could benefit or harm the company, the strategic plan is presented, supported by financial indicators such as a positive NPV, an IRR above the opportunity cost, and a high ROI. In conclusion, the project is not only financially attractive but also allows the company to enter a rapidly growing market, strengthen its commitment to sustainability, and strategically position itself in the biofuels sector.